Microsoft recently used a different version of a photo within an ad for two different markets. Apparently this has caused an uproar, Microsoft has apologized, and replaced the changed photo.
All they did was photoshop out a black man and replaced him with a white man. Advertisers and marketers have been doing this since the beginning of advertising and marketing.
I was part of a similar plan in 2003. I was a model for a Microsoft ad where they hired 3 men and 1 woman. The other two men were of Japanese and Chinese decent. Their intent was to use a different version of the ad for different markets, US, Europe and Japanese.
Click on each photo icon above to see the full size ad.
Why is this just now being brought to light and frowned upon? Because the man was photoshopped and it wasn’t reshot with a different actor?
Here is the secret that I discovered myself several years ago.
I’m not going to go into the specifics about the mechanics of actually tying the tie but just how to set it up so you learn how to do it the same way every time.
What is important to remember is that different ties are different lengths but it doesn’t really matter how long or short the short/skinny end of the tie is after you tie your tie. What is more important is how long the long/wide end of the tie is. This is what people see and what causes retying if you tie it incorrectly.
1. Let both of your arms hang down at your side. Hang your tie around your neck and hold the tip of the wide end of the tie in your downward stretched arm’s hand, downward at your side. For me personally, I hold the tip of the tie in the tip of my index finger and thumb.
2. Take mental note where the end of the wide end of the tie falls with regards to the length of your arm. (eg: middle of your fingers, tip of your fingers, a couple inches past your fingers) This serves as your personal gauge.
3. Tie your tie.
4. If the length is how you like it, you now know your personal gauge. Hold any tie in your downward stretched hand in the exact same spot from now on. If it’s too short/long for your preference, untie your tie and start over adjusting where the tip of your tie falls in your downward stretched hand adjusting for how short or long the tie was with the first tie attempt. Just slide the tie a little more over on your neck to adjust for this length difference. Just use this same gauge every time you tie your tie and the length will be about the same every time, right? The short/skinny end is the end that will vary with different ties.
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