Sound enhancement for iTunes

I read this article about digital audio sound enhancement in the NY Times earlier in the week.

I remember before iTunes existed I used something like this when I used SoundJam back in the late 90’s. This is a great thing to use, especially for me. It’s incredible how it works and fools you into thinking your speakers or headphones are better than they are. I say, “for me”, because I have a mild hearing loss (high end tones) so I can wear earbuds at work and still tweak with the sound beyond the iTunes equalizer settings.

Here is an excerpt from the nytimes article:

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“Because sound cannot be replaced with complete accuracy once it has been removed, enhancement software uses principles of psychoacoustics — the perception of sound.

“Our technology tricks your brain into hearing something that isn’t there,” said Doug Morton, a programmer at SRS Labs. It does it by creating a sound effect that causes the brain to fill in the gap in the actual sound.”

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http://www.srs-store.com

Advanced audio enhancement features so you can tune and customize your music, movie or video.

SRS® 3D – 3D stereo enhancement for mono or stereo content
SRS 3D Center Control™ – a “virtual” zoom lens that dynamically extracts and positions the dialog in the foreground or background of the audio mix

SRS TruBass® – bass maximization

SRS FOCUS™ – optimize speaker output to compensate and reposition audio placement

SRS Definition™ – delivers a more lively and brilliant sound by highlighting the high frequency details originally presented in the audio source

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The nytimes article talks about another software product that is Windows only so I wanted to give Mac users an alternative.

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