Sound enhancement for iTunes

I read this article about digital audio sound enhancement in the NY Times earlier in the week.

I remember before iTunes existed I used something like this when I used SoundJam back in the late 90’s. This is a great thing to use, especially for me. It’s incredible how it works and fools you into thinking your speakers or headphones are better than they are. I say, “for me”, because I have a mild hearing loss (high end tones) so I can wear earbuds at work and still tweak with the sound beyond the iTunes equalizer settings.

Here is an excerpt from the nytimes article:


“Because sound cannot be replaced with complete accuracy once it has been removed, enhancement software uses principles of psychoacoustics — the perception of sound.

“Our technology tricks your brain into hearing something that isn’t there,” said Doug Morton, a programmer at SRS Labs. It does it by creating a sound effect that causes the brain to fill in the gap in the actual sound.”


Advanced audio enhancement features so you can tune and customize your music, movie or video.

SRS® 3D – 3D stereo enhancement for mono or stereo content
SRS 3D Center Control™ – a “virtual” zoom lens that dynamically extracts and positions the dialog in the foreground or background of the audio mix

SRS TruBass® – bass maximization

SRS FOCUS™ – optimize speaker output to compensate and reposition audio placement

SRS Definition™ – delivers a more lively and brilliant sound by highlighting the high frequency details originally presented in the audio source


The nytimes article talks about another software product that is Windows only so I wanted to give Mac users an alternative.


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